001 Sol Trujillo| the new mainstream

SOL'S BIO

Sol is an international business executive whose singular accomplishments are the embodiment of the American dream. This conversation explores how he dispenses his outsized influence  to change perceptions with facts. He served as CEO of three large-cap global companies in the US, EU, and Asia-Pacific region – namely US West, Orange and Telstra. 

Media, telecom, digital, internet, innovation - all run through his blood.

As if that was not enough, he serves or has served on the board of some of the world’s most iconic companies including Bank of America, PepsiCo, Target, EDS, Western Union and WPP.  He also served as trade advisor to the Bush and Clinton administrations and as an advisor at Bain & Company. 

He is Co-founder and Chairman of the Latino Donor Collaborative where he leads collective the collective voice of Latino business leaders working to replace false stereotypes with a clear-eyed view of Latinos as a mainstream economic force driving growth in the United States. He also co-founded L’ATTITUDE, a New Mainstream Economy event taking place Sep 27 - Oct 1 in beautiful Miami.

“The Latino cohort is economically the most productive in the United States and if it was a country, it would be the 5th biggest economy in the world. Period.”

 

EPISODE OUTLINE

(00:00) - Introduction

(00:38) - Bio

(01:32) - In the beginning

(02:19) - Ingredients for success; competitive drive, family

(04:29) - The desire to win and win-wins

(06:28) - The ugly side of the ledger; fitting in is overrated

(08:54) - The new mainstream; data, facts, growth

(11:54) - The numbers begin with a “T”, three of them

(14:56) - Red, Green or Christmas; “los dos” of course

(15:32) - Outro

SOL RELATED LINKS

Sol’s Profile: Wikipedia

L’ATTITUDE Ventures + L’ATTITUDE Event

Latino Donor Collaborative

Latinos are the engine of growth & the mainstream economy: CNBC

GENERAL INFO| TOP OF THE GAME:

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