Business:Marketing
Events are Megan's love language and this episode hits on all the reasons why!
Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable.
Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact.
He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE.
Our guest
- Phil Mershon
Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences."
Events are an essential part of the marketing mix! Look for more shows on how to do them well.
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