Business
Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder
2023-09-29
Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder
In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program.
What Makes Food Instagramable?
People tend to post on Instagram what they're proud of, such as cakes or muffins they've made.
Origin Story of Go Nanas:
Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread.
Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options.
The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model.
The Ambassador Program:
Go Nana’s has over 2,600 ambassadors!!
Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales.
Their Instagramable product attracts more people to join the program, contributing to its growth.
Influencer Collaboration and Brand Relevance:
Go Nana’s has an influencer program for sponsored posts, but the return on investment can be challenging to measure.
Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach.
Community Building and Event Engagement:
Building a community around the founders and brand ambassadors is vital for brand success and Instagramability.
Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars.
Making Your Brand Instagramable:
Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence.
Season 3, Episode 59:
GoNanas:
- Website
- Bite Into Business Podcast
- GoNanas App on Apple App Store & Google Play
Connect with Annie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
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