Scaling Your Venture: The ’Fries With That?’ Strategy & Cybersecurity’s New Frontier with Rick Jordan
In this gripping episode, we dive deep with Rick Jordan, an entrepreneur par excellence, as he unravels the ingenious 'Would you like fries with that?' strategy that turbocharged his success. As the digital realm sees an unprecedented surge, Rick enlightens us on the future of cybersecurity and how businesses, big and small, can shield themselves from looming threats. From Radio Shack tales to redefining IT for SMEs across time zones, join us to uncover the secrets to entrepreneurial growth in the modern age. Whether you're a budding entrepreneur or a seasoned business magnate, this episode promises insights that could reshape your strategy. Tune in!
Chapter Stamps:
00:00:00 - Introduction
00:08:30 - The importance of cash flow and lifestyle
00:09:00 - Consuming content in the early days of the internet
00:10:00 - The "Would you like fries with that?" technique in business
00:10:30 - Innovating and adding new offerings to businesses
00:11:00 - Using old ideas in new industries
00:12:00 - How to consistently offer new services to customers
00:13:00 - The strategy of making previous premium offerings the new standard
00:14:00 - Incremental increases in service plans using the cellphone industry as an example
00:15:00 - Rick's vision for "Reach Out" and the importance of branding in IT and cybersecurity
00:16:00 - The business model of consolidating IT services
00:17:00 - Building brand recognition and the role of personal branding
00:18:00 - The importance of trust in business
00:19:00 - The reality of cybersecurity threats and breaches
00:20:00 - Protecting sensitive data when communicating with financial entities
00:21:00 - The prevalence of personal data on the dark web
00:22:00 - Simple steps to protect oneself from identity theft
00:23:00 - Discussing credit freezing and the ease of modern apps
00:24:00 - Closing thoughts and the power of the "fries" concept
Pullout Quotes:
"Cash is still king. I've never looked at cash as like hoarding and saving it."
"I learned even way back that it's like, wait a second, if I'm making a certain amount, that means I can have expenses of a certain amount."
"Sales is nothing more than a transference of trust."
"If you want a new idea, read an old book."
"Your private information has probably already been sold on the dark web several times already."
"You use the profits of the company you're buying to actually pay for the sale."
"Everyone will know who I am because sales is a transference of trust."
"The best thing you can do is just understand that your private information has probably already been sold on the dark web several times already."
"Do you want fries with that? That's one of the biggest secrets to my success."
Socials:
Website: https://www.rickjordan.tv
All Platforms: @mrrickjordan
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Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.
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