Episode 218, The Top 5 Fears of Salespeople!

Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings."  Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.

 

Episode 218, The Top 5 Fears Sales People Have and How to Overcome Them. 

 

How would you describe the characteristics of the salespeople you know? Confident, charismatic, and assertive individuals who can close deals effortlessly. In most cases, that is true, but behind that facade of confidence lies a range of fears that can hold back even the most experienced sales professionals.

 

Let's explore the top five fears salespeople face and provide solutions to overcome them. Whether you're new to sales or have years of experience, this will help you improve by addressing these common fears.

 

Fear of Rejection

One of the most common fears that salespeople face is the fear of rejection. Nobody likes to be told "no," salespeople often take it personally when a prospect doesn't buy. The fear of rejection can be so intense that it prevents salespeople from making calls, sending emails, or approaching potential clients.

 

To overcome this fear, we need to change our mindset. Instead of seeing rejections as personal failures, view them as a natural part of the sales process. It's not your identity but a role you perform for the company. Every "no" brings you closer to a "yes." Focus on building relationships with prospects rather than just trying to close a sale.

Remember, we aim to schedule a conversation to see if our company is a fit or if we can help them, not sell them. By connecting with prospects personally, you can overcome the fear of rejection and build a loyal customer base.

 

Fear of Failure

Salespeople are often under much pressure to meet their targets and quotas. This pressure can lead to a fear of failure, which can paralyze. Fear of failure may avoid taking risks, or you may give up too easily when faced with a challenge.

 

To overcome this fear, we need to focus on our strengths. We should identify what makes us unique and use those strengths to our advantage. We can also set realistic goals and break them down into smaller, achievable steps. When you do this, it will give you a sense of accomplishment and help build momentum.

 

Fear of Being Not Authentic

Some salespeople fear that they will come across as pushy, and we want to avoid coming across that way to a prospect or client. Remember that only 5% -15% of companies may need our service today. So, we need to understand that sales are a process.  

 

To overcome this fear, you can focus on building relationships with your prospects. Listen carefully to their needs and concerns and offer solutions that genuinely help them. By being authentic and transparent, you can build trust with your customers and make them feel valued.

 

Fear of Losing Control

Some salespeople fear losing control of the sales process. They worry that the prospect will take over the conversation or ask difficult questions they can't answer.

 

To overcome this fear, ABP, Always Be Prepared, for each call is critical. Research the prospect and the company before making contact. Know their product or service and the competitive landscape. By having a deep understanding of what you have to offer and the market, you can confidently navigate the conversation and address any objections that arise.

 

Fear of the Unknown

Finally, salespeople may fear the unknown. They worry about new markets, new products, or new sales techniques. They may feel out of their comfort zone and need help proceeding.

 

To overcome this fear, you can embrace a growth mindset. Approach every challenge as an opportunity to learn and grow. Be open to feedback and willing to try new techniques. By embracing the unknown, you can develop new skills and become more effective.

 

 

Overcoming fears is never easy, but it's essential for those who want to succeed. So, Don't be Afraid! By addressing common fears such as rejection, failure, inauthenticity, loss of control, and the unknown, you can develop the confidence and resilience to thrive in any market.

 

By building relationships, leveraging your strengths, and embracing new challenges, you can become confident and on the road to success. So go ahead, face your fears, and Don't Be Afraid!

 

 

Thanks for joining me this week. Could you do me a favor? If someone can benefit from this episode, share it and rate it, or subscribe to where you get your favorite podcasts.

 

 

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