#367 - Navigating the World of Translations, Languages, and AI with Jana Krekic

Join Kevin King and his guest, Jana Krekic, a language specialist and the founder of YLT Translations, as they engage in a fascinating conversation exploring the importance of translating Amazon listings for different countries. Listen to Jana share her inspiring journey from working in a call center 17 years ago to becoming a language expert and entrepreneur. Discover how she stumbled upon the Amazon industry and used it to generate her first sales, sparking her ambition to venture out on her own. 

 

As we continue, Jana and Kevin tackle the challenges of learning European languages such as Finnish and Icelandic. With these languages lacking international words, we discuss the best strategies for language learning and the crucial role of immersion and conversation with native speakers. We also underline the significance of thinking in the target language to achieve true fluency. We also turn our attention to the limitations of AI in listing and content creation, analyzing its potential in copywriting, translations, and localization.

 

Moving on, we examine the potential of Open AI in creating more nuanced translations of listings and how this could revolutionize the translation process. We also explore the awakening of some brands to the potential of Amazon's global reach. We also shed light on the challenges of localizing listings when selling on Amazon's international marketplaces and how AI tools can assist in copywriting and translations. So tune in as we navigate the complexities of language, translation, and the power of connection in achieving success.

 

In episode 367 of the AM/PM Podcast, Kevin and Jana discuss:

• 00:06 - Multilingual Specialist From Serbia
• 08:14 - The Importance of Translations in Branding
• 17:24 - Translation Process for Multilingual Brand Expansion
• 20:21 - Translating Cultural Nuances
• 26:44 - AI Limitations in Translation and Integration
• 30:23 - Translation Tools in E-Commerce Limitations
• 34:39 - Challenges of Selling on Amazon
• 40:09 - Amazon Product Listing Issues in Different Markets
• 45:04 - Affordable One-Time Investment for Content Optimization
• 48:51 - Translation and LinkedIn Strategy
• 52:07 - Kevin's Words Of Wisdom This Week