Why it was selected for "CBNation Architects":
In this episode, the guest is Freda Scheuer, an ICF-certified life coach and the owner and CEO of YBeU Life Coaching for Women.
Key Points:
Background: Freda discovered her passion for coaching while working as a senior counterterrorism executive at the CIA, where she mentored women in high-stakes job situations.
YBeU Life Coaching for Women: After retiring from her job, Freda founded YBeU as a platform to continue helping women ignite their passion, live their purpose, and make a difference.
Business Service: Freda provides both in-person and virtual coaching sessions, helping clients tap into their inner wisdom to clarify what they really want.
Secret Sauce: Freda attributes her success to continuous learning and her life experience as a professional intelligence officer.
CEO Hack: She advocates for maintaining a well-structured schedule using productivity tools like Microsoft Outlook.
CEO Nugget: Freda encourages aspiring entrepreneurs to act on their business ideas instead of waiting for the perfect moment.
CEO Defined: She sees being a CEO as the epitome of freedom and independence to do things your way and define the vision.
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