McAllen’s Own: From Social Media to #SomethingSweet

In this episode of McAllen’s Own, Digital Media Coordinator Laura Garcia who oversees the City of McAllen’s social media platforms talks to us about what it takes to be connected to community. The City of McAllen has more than 151,000 followers on its platforms. However, Garcia uses her work skills as the social media professional in her small business. She has used the same skills from work to market and promote her own small business called Laura’s Kitchen. This entrepreneur uses social media to drive customers to her baking business. Garcia shows us what it takes to build your business in this digital age.