Discussing Chapter 7 - ’Insights Part 1: Segmentation’ with Lisa Björnskär, CEO at BellyBalance.se, ex Customer Growth and Loyalty at 3
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 7 'Insights, Part 1: Segments' with Lisa Björnskär, CEO at BellyBalance.se and former Head of customer loyalty, 3.
Segmentation is one of the primary types of insights used in personalization and represents one of the 4 corners of the Bowtie of Personalization from the book 'Hello $Firstname'. And segmentation is exactly what we're discussing in this Episode.
What are segments? What different kinds exist? And how can you put them to use when you’re working with personalization?
We'll learn from Lisa's experience with the telco 3 in Sweden and from her CEO position at the app based startup BellyBalance.se where they're helping people suffering from IBS - Irritable Bowel Syndrome.
How do you segment your communication in these two cases? When do you step over the line? When does it go from helpful to creepy?
We cover the following points:
Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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