In this episode of WTFDIJR, Chris and Dani are uncovering:
The pitfalls and better practices in cybersecurity sales and marketing, specifically critiquing the tactic of offering unsolicited free security reviews. They delve into the challenges faced by cybersecurity professionals and the nuances in effective communication with them. The episode also explores evaluating tools and resources for cybersecurity, the role of research and analysis in decision-making, and maintaining professional boundaries and respect in the industry.
Key Takeaways:
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Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.
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