Leading in a Crisis - Krista Carroll, Latitude

Another inspiring conversation on the Zero to 5000 Podcast today. Come listen to us talk with Krista Carroll, CEO/Founder of Latitude. 

 

We discussed:

 

Latitude Origin

• Life/Business shift from benefitting just self
• Trip to Haiti
• Do business differently - 50% Model Donate 1/2 profits

Covid and After

• Layoffs
• Shift offerings outside of events, activations and retail
  • Digital Campaigns, Branding/Rebranding, Websites
• Repurpose Office Space
  • CoWorking Club
• Client Roster and Team Member Changes

Leading in a Crisis

• Not about self
• Value outside of output
• Lead with HEART

Having Candid Conversations 

 

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