Unpacking the Crowdfunded Real Estate Sales Pitch

Today, Michael brings in a type of product that is becoming heavily marketed to younger investors: crowdfunded real estate. The sales pitch often sounds like this: “The wealthiest investors own real estate. Until now, you needed hundreds of thousands of dollars to get started, but you can start investing in real estate today with only a few hundred through crowdfunded real estate projects.” Listen along as Paul and Michael unpack this sales pitch, talk about the risks, and explain why this isn’t a new concept, but an older one that has been rebranded.

 

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