Helium 10 Buzz 11/30/23: Amazon 3D Images Released | Black Friday Results | Helium 10 New AI Image Tool

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping Event, and Announces Millions More Holiday Deals to Come
https://press.aboutamazon.com/2023/11/amazon-hosted-record-breaking-black-friday-and-cyber-monday-holiday-shopping-event-and-announces-millions-more-holiday-deals-to-come

They did it again! Shopify merchants break Black Friday record with $4.1 billion in sales
https://news.shopify.com/they-did-it-again-shopify-merchants-break-black-friday-record-with-41-billion-in-sales

Save the date for Amazon #unBoxed2024 in Austin, Texas.
https://www.linkedin.com/feed/update/urn:li:activity:7135687573812768768/

Focus: Walmart shifts to India, cuts China imports
https://www.reuters.com/business/retail-consumer/walmart-shifts-india-china-cheaper-imports-2023-11-29/

Stay tuned as we explore Helium 10's newest features, including an exclusive AI-powered image generator for Amazon Sponsored Brand ads and the ability to generate custom images for Amazon ads and  Amazon Posts. We'll be sharing hands-on demonstrations on how to use these features and their potential benefits for third-party sellers. Plus, we have news on a monthly networking call in Spanish, designed to help Spanish-speaking sellers connect and share strategies. Join us for all this and more as we continue to provide you with innovative tools and updates that are transforming the Amazon and E-commerce landscape.

 

In this episode of the Weekly Buzz by Helium 10, Bradley talks about:

• 00:52 - Amazon 3D Images
• 02:32 - Amazon Black Friday
• 04:31 - Shopify Black Friday
• 05:17 - Amazon Unboxed
• 06:02 - Amazon Transparency
• 07:01 - Made In India
• 08:45 - Spanish Networking Call 
• 09:50 - Helium 10 New Feature Alerts
• 16:54 - Pro Training: How To Instantly The Most Searched Word On Amazon

 

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► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

 

Transcript

Bradley Sutton:

Soon, you can upload 3D images for your products on Amazon. Results from Black Friday. Amazon Unbox Conference date and new location announced. Amazon transparency update these stories and more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think.

 

Bradley Sutton:

Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon Walmart e-commerce world. We also let you know on the brand new tools and feature updates that Helium 10 has, as well as a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. All right, let's go ahead and hop right into the different news articles Now. The first one was an announcement this week from Seller Central itself, so you can see this in your dashboard, and it's entitled 3D models to replace 360 degree images starting December 14th. All right now. This is going to be for US, UK, Germany, Spain, France and Italy. All right now.

 

Bradley Sutton:

In the past, you could supposedly it says here you could put 360 degree images. Now, project X products had it, project 5K products had it. We never requested it. It was like Amazon just choosing to do on your own. I never actually heard of many people, if any, who were able to request the 360 degree images where you can kind of like put your finger in the app and like drag it around and see the whole thing. I've never actually known somebody who outside of like vendor central who could request that. But regardless, 360 degree images are going to be a thing of the past. And what is replacing it are these view in 3D, different kind of like experiences, view in your room, virtual try-on and showroom? So this was announced a while back at, I believe it was Amazon Accelerate. There was some talk about this. Now, what Amazon is going to come out with, what they said is, hey, to make it easier if you do create 3D models. It's not like we have like imaging software, right, they're working on a tool that'll allow you to use your phone in order to scan your product and create a 3D model. So more news on that coming soon, they say. But that is a change that is pretty imminent, because it says, hey, this is going to happen in December 14th.

 

Bradley Sutton:

All right, so next article is going to be also from Amazon. It was a press release that they did, and this is about Black Friday results, right? This article says Amazon hosted record breaking Black Friday and Cyber Monday holiday shopping event and announces millions more holiday deals to come. All right, now I don't know how they calculated this, but they said customer save 70% more on Amazon during its 11 days from November 17th through Cyber Monday compared to the same period last year. Now it also cited a recent independent study from Profitero and it said that Amazon had the lowest online prices entering the holiday season, by an average of 16% across 15 different categories, compared to other leading retailers in the US, and they're on pace to deliver fastest delivery speeds for Prime members in the company's 29 year history 29 year history I didn't even know Amazon's been around for 29 years. That's crazy. Anyways, just some random stats here that Amazon talked about says customers ordered more than 500 million items from third party sellers. All right, and so that's a lot. This is just again. During 11 day period, and also some new programs started getting the limelight with their first kind of Black Friday. It says for the first time, prime members purchased great deals directly from Buy With Prime merchants during the Black Friday and Cyber Monday holiday event. And it said merchants who participated in promotional activities experienced an aggregate more than a 300% increase in units purchased through Buy With Prime versus their daily average for the month of October.

 

Bradley Sutton:

So let me know out there, what about you guys? Anybody have some good numbers to report? I heard some people say hey, you know, cyber Monday actually worked out better than Black Friday, but how is your whole Cyber Five altogether? You know how was it from Thursday all the way through Monday? Let me know in the comments below, speaking of Black Friday, how many of you guys have Shopify websites? An article from Shopify, similar press release, says they did it again. Shopify merchants break Black Friday record with $4.1 billion in sales. So it says hey, from the crack of dawn in New Zealand, which is where you know, it becomes Black Friday first through the final minutes in California. Well, that's not right. The final minutes of Black Friday is in Hawaii. It says our merchants drove a 22% increase in sales over last year Shopping peak, when collective sales reached 4.2 million dollars per minute At 12 pm Eastern on Friday. Uh, what about you guys out there who've got Shopify websites. How is your Shopify Black Friday and Cyber Monday? Uh?

 

Bradley Sutton:

Going back to amazon now there's an announcement on amazon ads linked in Uh for amazon unboxed. You might remember amazon unboxed just a few weeks ago in New York, where it's been the last couple of years, you know, we did a podcast live there. They announced all kinds of cool stuff like sponsored tv and things like that. Well, uh, is amazon unboxed going to be in New York? Uh, in October next year? Well, it is going to still be in October, but guess what, guys? Uh, it is now moving to drumroll, please, Austin Texas. All right, so save the date, guys. If you miss this year's unboxed Uh marketing your calendars. Amazon unboxed 2024 for the first time Austin Texas, October 14th through 16th.

 

Bradley Sutton:

Next article, going back to amazon seller central Uh, we announced this update a while back, where they kind of teased that this was coming, and now it's uh going to be in effect, and this is about amazon transparency. Amazon transparencies, a way to to help kind of uh dissuade counterfeit sales of your product. And they now announced amazon being that you can now have use your own serial numbers for transparency. All right, this is new, you know, you don't have to use theirs. You can use your own Uh serial numbers. And, again, you know, if you are uh active with your products in transparency, it means that they can't be listed or shipped to customers without valid codes. So if you have trouble, like with hijackers and things, basically this means that people you know, other sellers trying to like, list your or you know, add their uh the skew to your ASIN, it's not going to get accepted or shipped if it doesn't have these transparency uh codes. So for more information on that, check your uh dashboard.

 

Bradley Sutton:

Now interesting article. This one is coming from Reuters and it was entitled Walmart Shifts to India Cuts China Imports. Now, this is interesting because, uh, it basically said that they're moving more for the Walmart products that they produce themselves. They're moving the production more and more to India. All right, the world's largest retailer, Walmart, this article says, shipped one quarter Of its us imports from India between January and august this year. All right, that compared with in 2018 2018, guess how much? 2% it went from 2% to 25% being produced in India in just the last five years. The data, according to those articles, shows that it only 60% of its shipment only quote, unquote, only came from China. Now, the reason why it's only 60% is because in 2018, it was 80% of all of Walmart’s products were made in China. But China is obviously still Walmart’s biggest country, but it talks about, you know, hey, there's a shift happening at Walmart, you know.

 

Bradley Sutton:

Guess what guys? Project x, all of our products have been made in China. Until Two months ago, we produced our very first product in where? India? All right, so that is going to be coming. You're going to see a feature podcast where we talk about the development Of that product, and we'll have Meghla on here. She helped us source it.

 

Bradley Sutton:

But big companies like Walmart, amazon, third-party sellers more and more are moving production outside of China. What about you? Are you still producing everything in China? Are you producing in India? You producing in Pakistan or other countries? Let me know in the comments below, all right, uh, one more thing before we get into some really cool feature announcements. We're not gonna some moss. I'll let spaniel.

 

Bradley Sutton:

So one more thing Do you speak Spanish? We have our very first monthly networking call in the Spanish language starting next week. All right, this is going to be something that will be hosted by our Serious Sellers Podcast en Español host, Adriana Rangel, and this first one is going to be on December the 6th All right market calendars, December the 6th, at 4 pm Pacific time. And then, for those who speak Spanish, for everybody who speaks Spanish go to h10.me/llamadaconadriana. h10.me/llamadaconadriana. Go to that website and you'll be able to register for the zoom. So again, if you guys want a network with other Spanish speaking sellers, whether you're here in the States, in Latin America, in Europe, in Spain, wherever you are in the world, go ahead and sign up. This will be a monthly Networking call where you can, you know, talk about what's working, what's not working in your business, get some help and I might, you know, pop in there every now and then as well.

 

Bradley Sutton:

All right, let's get into the helium 10 new feature alerts, and we've got some doozies today, guys. Whoo, the Helium 10 product team is been cooking with fire for sure. All right, the very first one is guess what, guys? Helium 10 kind of low-key now has an AI generating or an AI Powered image generator. All right, now, this is actually the Amazon Sponsored a brand ad image generator. But I'm gonna show you, guys, how you can use it for Amazon post. You can use it for you know, potentially lifestyle images or infographics, or getting you know other ideas for your, for your images. It's not perfect right now, but this is cool. The only place Outside of Amazon that you can get this tool is in helium 10. Why, cuz? Amazon chose helium 10 to be its exclusive partner, namely in atomic? Amazon chose helium 10 atomic to be the exclusive software for now. It'll open it up later to others, but we are the only ones that you can get this in. Let me show you how it works, all right.

 

Bradley Sutton:

So basically, you go to your atomic and then you hit a new campaign. Once you get into your campaign builder, you're gonna want to hit single campaign. Once you get there, you're going to want to hit sponsored brand, the middle one. Once you hit sponsored brand, you're gonna hit next and then here you are going to go ahead and Put enter a couple of your products from the brand that you are trying to do. You know an image for, so I'm gonna go ahead and choose what up right here on my screen the helium 10, a coffin bookshelf and Coffin coffin egg tray here and then scroll down. Make sure under sponsor brand campaign, you select the actual brand that you're trying to do this actually kind of doesn't matter, because you're gonna be able to enter your own images yourself. But since I'm actually gonna do one for the coffin shelf, the coffin bookshelf, I'm gonna go ahead and choose Manny's mysterious oddities. Now, once you select that, you scroll down here to this new section called Creative.

 

Bradley Sutton:

Now, the whole purpose of this is actually to create sponsored brand, so you can actually create the, the custom sponsored brand image right here. But I'm gonna show, I'm showing you guys, how to just create any image you want right now. The first thing I'm gonna do is I'm actually gonna first just do this coffin bookshelf and I'm gonna put a different background, all right. So right here, under custom image, you're going to hit AI generated image, all right. Now I'm gonna go ahead and since, like I said, I'm gonna use the coffin bookshelf, so I'm gonna go ahead and choose that again here.

 

Bradley Sutton:

Now what I'm going to do is, in this prompt, I'm gonna say what I want I it to be like in the room. So I'm going to say put this coffin bookshelf hanging on a light colored wall and there are other bat themed decor items hanging on the wall, all right. So I mean that that's just a super, a super simple thing right here. I can actually choose theme here, so I'm not going to. I'm not going to choose a theme for this. Let's just see what happens. This usually takes about a minute to do, so I'll come back as soon as it generates and here we go.

 

Bradley Sutton:

Now, you know, sometimes you're going to get some crazy stuff, like here it actually changed our coffin bookshelf a little bit, but take a look, you know, here it put. It did exactly what I said. I said, hey, put it on a light colored wall and you could see, here's the coffin bookshelf hanging on a wall and there's some like bat shape, like little decor items on the wall. Now I will. I did not give it a good prompt. You know, I only wrote about 121 characters. I can write up to 300. I didn't even include a theme, but you, you know you can get pretty specific.

 

Bradley Sutton:

Now, is this AI going to be perfect? No, this is coming directly from Amazon, you know so. Helium 10 doesn't have control over this. So you know, like, if you're not getting good output, it's it's. You know that's because Amazon's AI is not great yet. But again, this is using connecting directly to the API, to the Amazon's AI generation, and what I can do here is I can actually, you know, choose some of these. I can zoom in and then I can actually save these. I can select them and save them right here, download it. I can save it to my creative assets. So it's kind of like a cool way to, you know, generate Amazon post images without ever even leaving helium 10. So that's the first thing that I wanted to talk about today. The second thing is also super, super cool, requested by a lot of our users, and this is wherever you see keywords in your insights dashboard and cerebro, in magnet.

 

Bradley Sutton:

You know, sometimes you see a whole bunch of keywords and you know you can see the, the score there for how important the keyword is, you know, based on maybe it's search volume or or competitor performance score. But sometimes you're not quite sure how maybe what I call real world relevant the keyword is like, for example, you know, coffin shelf. I think you could understand that probably all the results are coffin shelf. That's the top 10 on page one. But what about other keywords like coffin decor? Maybe it's not coffin shelves, but just random coffin products, and so what, what have you always had to do before.

 

Bradley Sutton:

If you just want to kind of take a quicker or a quick look at the results of, you know, keywords in cerebral magnet, well, you would click one by one on those keywords and take a look at them on Amazon. Well, now you know you're not going to have to do that anymore. Let me show you exactly what you can do. Anywhere where you have cerebral magnet, any keywords, you just have to put your mouse over it, like so, for example, if I want to say what is in coffin shelf, I just put my mouse over and I can see they're mostly coffin shelves here. But then maybe I'm like, all right, well, what about goth gifts? Are there any goth gifts that are showing up here in, you know, for coffin shelves? And I can just all I do, I'm not clicking on anything. I just put my mouse over here and I can see there's some Spooky looking slippers or some skulls, and I'm not actually seeing any coffin shelves in the top 10. So now I know you know what this, this keyword you know, probably might not be too too relevant here. I can look at a coffin box. I'm like, hey, what kind of things are coming up for coffin box? Okay, there is one coffin shelf, but the rest of these are just like maybe some jewelry boxes. So again, I am not clicking on anything, but now anywhere where there's a key where I can put my mouse over. So we're get an idea about the last time healing.

 

Bradley Sutton:

Then 10 check the top 10 results Little thumbnails that show what products were ranking for these keywords. I could see their price, how many variations they have, how many reviews they have. You know, that can be cool, like instantly I might see a keyword was like wow, look at this. Out of the top 10, most everybody only had, like you know, 10 reviews or 20 reviews. So like it's a great way to do product research as well. So I hope you guys can enjoy these two new feature updates from helium 10. Make sure you use it and let me know what you think.

 

Bradley Sutton:

All right, last up, today we have our training tip of the week, and this one is going to be courtesy of Carrie, and this is another keyword based strategy where, in seconds, if you want to find the Keywords that have the most search volume, that start with a word or two words or three words, within seconds. Again, this is one of those no click strategies like. This last one I gave you was a no click strategy. This strategy has zero clicks. How can you see what are the top searched keywords that start with any word or phrase? Carrie, take it away.

 

Carrie:

I'm going to show you how to instantly find the most search terms that start with a specific Keyword. It's very easy and it's something that you can do for Low-key keyword research. If you're just kind of curious about something, maybe you found a product that you want to kind of look a little bit more into. You can see what the top phrases are that start with that particular keyword, and I'm going to show you how to do it. Right now. All you have to do is you just need to go to magnet and it's very, very simple. The next thing you're going to do is you're just going to start typing so we sell a coffin shell. So I'm just going to type in the word coffin and with this it's going to basically show me all the keywords that start with coffin. That in the order of the most searched to the least search. So we've got coffin nail tips. That is the most searched, and the next is coffin, and then the next coffin press on nails. So we can take it even further. We want to say I want to see all the keywords that start with coffin shelf from the most, you know, search to the least. So we've got coffin shelf, coffin shelf, large. So all these great keywords.

 

Carrie:

Another thing you can maybe try like the most popular search term or search product is garlic press, so maybe we can look at garlic Okay, so we've got garlic, garlic press, garlic powder, so we can say garlic press here and see if there's any other keywords. It looks like garlic press stainless steel is the next most searched Garlic press. Oh, so, as you can see, this is a great way to find. You know, kind of do some low key keyword research and you can see all the keywords that start that exact keyword that you want to find, and In the order of the highest search volume to lowest. So I hope you check it out. It's very, very easy and really interesting to take a look at.

 

Bradley Sutton:

All right, thank you very much, Carrie, and thank you guys all for tuning in this week. I will see you next week to see what's buzzing.