Poock’s Post Segment of Episode 5 of “The Ask the Law Firm Seller Show”

Episode 5 of the Ask the Law Firm Seller Show includes 3 segments. In Segment 3, host, Jeremy E. Poock, Esq., presents the following “Poock’s Post:” Your Book of Business is Not Evergreen.

As Poock explains, the Book of Business is the most important asset that Senior Attorneys and Senior Attorney led firms have when they're selling their law practices.

The Books of Business for today's Senior Attorneys are absolutely not evergreen for the following reason: If Senior Attorneys do not generate clients via Digital Marketing in today’s Post-2020 3.0 Digital Era for the legal industry, they will not replenish their Books of Business similar to yester-year’s Pre-Google 1.0 Word-of-Mouth Era.

And, if a Senior Attorney’s Book of Business has less clients than yester-year, the practice does not offer as much value to a purchaser.

As Poock states, “[T]he overall point for today's Poock’s Post . . . is that if you're starting to see that you are not generating as many clients as you did pre-[2020], or even as you did in the pre-Google world . . . because your firm is based upon Word-of-Mouth, we highly recommend that now is the right time to consider selling because your practice is worth more now than it very well could be tomorrow, next month, next year.”