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Party Like a Marketer

Party Like a Marketer

Business:Marketing

Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know

Ep. 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know

2023-12-13
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Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.

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More Episodes

Ep. 47 - Radio Cannabis Marketing: Boom or Bust?
2023-06-02 139
Ep. 46 - Building a Winning Marketing Team from an Agency Pro
2023-05-18 166
Ep. 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert
2023-03-20 228
Ep. 44: Navigating Cannabis Marketing: From Retail to Tech
2023-02-13 249
Ep. 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead
2023-01-26 144
Ep. 42 - Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty
2022-11-11 183
Ep. 41 - Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers
2022-11-09 154
Ep. 40 - Winning PR Strategies For Cannabis Brands
2022-10-14 163
Ep. 39 - Growing Your Cannabis Brand Through Networking
2022-10-06 127
Ep. 38 - Implementing programmatic advertising for cannabis brands
2022-09-29 172
Ep. 37 - Branding & SEO Stats for Cannabis Marketers
2022-09-13 157
Ep. 36 - How to Leverage Emotion in Cannabis Marketing
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Ep. 35 - The Importance of Data for Cannabis Retailers
2022-08-12 178
Ep. 34 - From Prison to Brand Ambassador - Fireside Chat With Corvain Cooper
2022-08-04 139
Ep. 33 - Identifying Best Advertising Practices for Cannabis Brands
2022-07-26 197
Ep. 32 - Best Business Practices to Increase Customer Loyalty
2022-05-26 168
Ep. 31 - How Brands Are Using Cannabis NFTs
2022-05-06 191
Ep. 30 - Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers
2022-04-29 170
Ep. 29 - All About The Cannabis Marketing Summit In Denver This June 7-9
2022-04-08 166
Ep. 28 - In-Person Events Changing the Dynamic of the Cannabis Industry
2022-04-01 149
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