Technology
If you’ve ever enjoyed a message or advertisement, but were unable to fully express exactly why it was appealing, then you can see the value of JaeHwan Kwon’s research. Kwon, associate professor of marketing in Baylor’s Hankamer School of Business, utilizes eye-tracking technology to determine attention and physiological responses to messages. In this Baylor Connections, he examines the role of psychology and physiology in uncovering clues to what draws and keeps our attention.
view more
More Episodes
Emily Smith
2021-01-08
2021-01-08
Benjamin Ryan
2021-01-01
1
2021-01-01
1
Perry Glanzer
2020-12-18
2020-12-18
William Bellinger
2020-12-11
2020-12-11
President Livingstone
2020-12-04
2020-12-04
Michael Muehlenbein
2020-11-27
2020-11-27
Robin Wallace
2020-11-19
2020-11-19
Leigh Greathouse
2020-11-13
2020-11-13
Sutton Houser
2020-11-06
1
2020-11-06
1
David Corey
2020-10-30
2020-10-30
President Livingstone
2020-10-23
2020-10-23
Kenny Befus
2020-10-16
2020-10-16
Kelly Ylitalo
2020-10-09
2020-10-09
Shanna Hagan-Burke
2020-10-02
1
2020-10-02
1
Frank Newport and Byron Johnson
2020-09-25
2020-09-25
Mark Rountree
2020-09-18
40
2020-09-18
40
Nancy Brickhouse
2020-09-11
2020-09-11
Gary Carini
2020-09-04
1
2020-09-04
1
Michelle Cohenour
2020-08-28
1
2020-08-28
1
President Linda Livingstone
2020-08-21
2020-08-21
Get this podcast on your
phone, FREE
