Cassie Petrey: Marketing Your Music

Cassie Petrey is the woman behind the world’s most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a leading social media and artist management Hollywood powerhouse.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

• Thinking of your music career as a business
• Having a consumer mindset with your music marketing
• Where to begin with marketing your music
• How far in advance should you plan your marketing?
• How to get Spotify to want to promote your music
• Releasing singles vs. albums
• What kinds of content you should be creating
• Which metrics matter
• How often should you post social media content?
• What platforms should you use?
• Should you use scheduling tools?
• Being an “influencer”
• When to hire a social media manager

To learn more about Cassie Petrey, visit: https://crowdsurf.net/

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