The Business & Wealth Show - Mac Attram
Business:Entrepreneurship
In this episode, I interview James I. Bond on emotional selling secrets
James is one of America’s leading behavioural management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California’s leading behavioural management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. For 35 years, he has been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough -- something he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue.
This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.
James I. Bond
@ JamesIBond
www.YesBrainGlue.com
Mac Attram
@macattram
www.MacAttram.com
#brainglue #sales #persuasion #nlp #business #marketing #behaviour
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