ESPN Shows Value of Women’s College Basketball ISN’T WORTH MUCH

ESPN announced on Thursday their broadcast rights extension with the NCAA. Although the mainstream media was demanding that the women's tournament be sold separately...both ESPN and the NCAA once again included the women's tournament in the overall package. The value ESPN and the NCAA set for the women's tournament...shows what both organizations believe it's truly worth.

We react to the NCAA renewing their broadcast rights with ESPN. We explain why this was a good decision for the NCAA...to not let the women's tournament hit the open market. We discuss the true value of women's college basketball...and explain why the value set by ESPN could show their hesitancy with women's college basketball going forward.