Visual Currency: The Power of Headshots and Branding in Building Trust with Health Professionals - with John Lindroth

When it comes to marketing your practice, questions about the need and value of headshots are very common. So in this episode, Jo is joined by John Lindroth who is a specialised headshot photographer.

Jo and John discuss the surprising problem with selfies, why the angle of your headshot can affect how much you are trusted by your audience and (potential) clients, why getting your friend who has a good camera to take your headshots isn’t enough if you want to build a trusted and successful practice and why it’s important to keep them up to date.

John has a Bachelor’s Degree in Biology and Computer Science from Juniata College, and a Master’s Degree in Biomedical Computing from the Medical University of South Carolina. He spent the first 25 years of his career as a programmer. John has spent the last 10 years in the behavioural health field as an office manager in his wife’s group practice.  As a photographer, John started shooting professionally in 2010, with the subject matter of “anything but weddings”. As the pandemic started coming to an end in 2021, he decided to focus all his interest on headshot photography. 

You can find out more about John at www.summervilleheadshots.com

Resources mentioned in this episode:

• Activating Resilience via Purple Co
• Future Proofing Health Professional Facebook group 

If you know you need more support, please visit my website at https://jomuirhead.com