Are You Charging What You're Worth?

Approximately 90% of coaches, consultants and experts have told us they’re NOT charging what they’re worth.  In this episode, we break down the main cause of that massive problem.  We share our Personal Brand Litmus Test, which contains four simple questions.  If your answer is ‘no’ to any of the questions, your BRAND is likely the problem.  Tune in and take part in this critical exercise, and learn how you can turn it all around quickly and confidently. 

 

Episode Highlights

00:00 Introduction to Personal Branding

00:55 The Importance of a Well-Defined Brand

01:29 Showcasing Your Brand: Messaging and Imagery

02:28 Consistency in Brand Display

03:06 Is Your Brand Making You Money?

03:30 The Global Competition in Branding

04:04 Recap of the Personal Brand Litmus Test

04:30 Turning Your Purpose into Profit

04:45 Conclusion and Call to Action