Ep. 28: L.L. Bean an Outdoor Tradition

L.L. Bean is the epitome of an American success story. This family owned and operated business began in 1912 and has built a multi-generational and very loyal fan base. And its iconic store has been at Mall of America for ten years.

Steve Smith, President and CEO at L.L. Bean is joined by Guy Booth, L.L. Bean Store Manager at Mall of America–together they share the history of the company, its legendary return policy and the heart of the company which is helping people enjoy the outdoors.

Smith shares the inspirational story of brand-founder, Leon Leonwood Bean and how he invented the original Bean Boot. L.L. Bean sent his new boots to one hundred outdoor enthusiasts in 1912–and ninety of the pairs were returned to him as defective. That was the origin of the brands world-famous product guarantee and return policy. He fixed the flaw and created a boot that remains one of the most popular in the world–and is still completely made in the United States.

Booth and Smith share the importance of hiring and empowering outstanding team members. In fact, Booth was one of thirteen recipients of the 2021 Beans Best awards out of more than 3,000 nominations. During the holiday season their employee base jumps from 5,000 to 9,000 which includes inviting partners, neighbors and friends to join the effort.

Listeners will learn about the company values, purpose, and vision; omni-channel and store expansion strategies. And there are even insider tips on favorite products and the latest items to watch for. The key message that both guests impart the audience with is to encourage everyone to spend time outdoors – even the casual walk counts.

Guests: Steve Smith, President and CEO at L.L. Bean; Guy Booth, L.L. Bean Store Manager

Hosts: Jill Renslow, Daniel Jasper

Presented by the Bloomington Convention and Visitors Bureau the official destination marketing organization for the city of Bloomington, Minn.