#244: Robin Bouwman - $50 Million in Revenue, Scaling from 6 to 7 Figures, and 2024 Marketing Trends

Today, I sat down with the mastermind behind the marketing and advertising of the Max Tornow brand and Freedom Business Mentoring, Robin Bouwman.

 

He’s generated over $50 million in revenue for his clients worldwide, and in this episode, we’ll talk about the biggest bottleneck when it comes to scaling your business from $50k a month to multiple six figures a month, how to stand out against your competition, and how to spot and catch marketing trends early.

 

We’ll also discuss the importance of perpetual learning, how business shapes you into a better person, and what you can learn from the biggest companies like Amazon or Booking. Enjoy!

 

If you’re earning more than $50k a month and you want to scale up to multiple 7-figures a year, book a free consultation call:

https://maxtornow.com/pilot

 

How To Get 7-14 Appointments Per Week Using TikTok And Instagram:

https://freedombusinessmentoring.com/30s-Podcast-Ep-244

 

Read more about Freedom Business Mentoring:

https://www.reviews.io/company-reviews/store/maxtornow.com

 

As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.

 

Follow Robin Bouwman on Instagram: https://www.instagram.com/robinjohannesbouwman

 

Follow Max Tornow on Instagram:

https://www.instagram.com/max_tornow_business/

 

https://www.instagram.com/max_tornow/

 

Subscribe to Max's YouTube channel for more business & lifestyle content:

https://www.youtube.com/@max_tornow

 

Timestamps:

00:00 Introduction

01:07 The marketing plan for 2024

04:01 Massive changes in the high-ticket coaching

05:45 How did Robin & Max start working together

07:59 How will marketing look like in 2024 for coaches and consultants?

09:44 How to stand out against your competition

13:59 Robin’s obsessions with marketing

17:24 Perpetual learning

20:09 Here’s why EVERYONE’S posting IG reels

22:24 Shiny-object syndrome

24:34 How to spot a bad client

27:34 The biggest business problem we had in 2023

29:21 Hiring & managing sales staff

36:14 Hiring only top 1%

37:34 The easy times are over

39:45 Marketing and sales are interconnected

42:35 Max realizing his sales team was full of b-players

45:35 If there’s a problem in your business, there’s a reason

47:15 How Max ensures he never gives up

50:00 5 ways for hypergrowth

53:45 Transitioning from organic to paid

58:50 Business is the ultimate rite of passage

1:02:20 How to 10x your revenue

1:04:25 How to record 100s of ads in just a couple hours

1:10:05 Your primary and secondary skills

1:14:51 How Max creates months of content without actively recording it

1:22:30 Drop the perfectionism

1:25:00 What do washing hands and Amazon have in common

1:26:20 Craziest ad Robin has seen

1:27:50 The biggest bottleneck for scaling

1:34:05 Scaling from 6 figures to multiple 7 figures