IAM2002 - Real Estate Investor and Serial Entrepreneur Juggles Multiple Interests & Ventures

In the world of entrepreneurship, there are those who tread the traditional path of starting a business, and then there are those who take a more unconventional route. One such individual is Lisa Song Sutton, an American entrepreneur, philanthropist, and published author.

With a background in law, Lisa's journey into entrepreneurship is a testament to her resilience and ability to seize opportunities. In this episode, we will dive into Lisa's inspiring story, her ventures, and the keys to her success.

 

Lisa's background in law might seem unrelated to her entrepreneurial ventures, but it played a significant role in shaping her mindset. Working in a law firm during the post-recession era allowed Lisa to witness successful business owners and learn from them. She discovered the importance of business litigation and bankruptcy as strategic tools. Lisa's unconventional path paved the way for her to model and learn about marketing and brand representation. Her leap of faith to move to Las Vegas and start Sin City Cupcakes was the beginning of an exciting entrepreneurial journey.

Key Points:

• Background: Lisa Song Sutton holds ownership interests in several companies in a range of industries, including real estate, technology, retail, and food & beverage. Her most famous venture is Sin City Cupcakes, Las Vegas' top alcohol-infused cupcake company.
• Various Ventures: Her work in supporting and launching businesses spans across different industries, showcasing her versatility and business acumen.
• CEO Hack: Lisa emphasizes the importance of knowing your location and the value of leveraging relationships.
• CEO Nugget: She encourages confidence by noting that there's never really a "good" time to dive into something; sometimes, you just have to take the plunge.
• CEO Defined: Lisa views a CEO as a leader and a guide, helping others find their path.

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