The One to One Consumer Marketing Podcast
Business:Marketing
Portland Trail Blazers's Kevin Kinghorn on Driving Fandom Through Authenticity and Consistency
Max speaks with Kevin Kinghorn, Chief Marketing Officer & Executive Vice President for the Portland Trail Blazers. They discuss how to build a marketing strategy that drives fandom and emotional connection, the importance of authenticity and storytelling, and why focusing on fewer audience segments allows for more consistent brand-building. They also talk about the importance of stadium experiences beyond the game and how to leverage data to identify areas of underperformance.
Topics discussed:
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