Helium 10 Buzz 2/1/24: New Amazon Image Requirements | TikTok Shop Testing | Walmart Advertising Update

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

TikTok Shop links could soon become a lot more common across the social media app.
https://www.theverge.com/2024/1/30/24055388/tiktok-shoppable-videos-automatic-product-discovery

Amazon continues to increase the speed with which it can get deliveries to customers.
https://www.geekwire.com/2024/amazon-delivery-gets-faster-with-65-jump-in-number-of-same-day-and-overnight-items-in-u-s/

Walmart plans to build or convert more than 150 large-format stores over the next five years.
https://www.cnbc.com/2024/01/31/walmart-plans-to-add-150-more-stores-across-us.html

Etsy’s new Gift Mode is an interactive hub, powered by AI and human curation
https://www.retailtouchpoints.com/features/news-briefs/etsy-debuts-personalized-ai-powered-gift-mode

China’s Temu in US online ads blitz in challenge to Amazon
https://www.ft.com/content/7717fa78-a102-405f-83d5-b8750dc5b6c0

Consult-a-Friend is the latest feature to make shopping on Amazon more social and collaborative.
https://www.aboutamazon.com/news/retail/amazon-introduces-consult-a-friend-mobile-shopping-experience

Walmart suppliers and Marketplace sellers can launch, manage and review performance across their Brand Shop and Shelf pages through the Walmart Ad Center using Shop Builder.
https://advertisinghelp.walmart.com/s/guides?channel=ShopBuilder&article=000011167

TikTok is reportedly planning to open studios
https://www.tubefilter.com/2024/01/30/tiktok-livestream-shopping-studios/

Beware of misleading discounts on Amazon products promoted in news articles with affiliate links
https://people.com/fykee-cordless-stick-vacuum-deal-january-2024-8553406

Lastly, Bradley shares how you can start with Amazon Brazil with just the click of a button and not having to send any inventory there. Also, Bradley shows you how can you use some of the Helium 10 tools in the said marketplace.

 

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:00 - Easier to Hijack Listings?
• 03:47 - TikTok Expanding Shopping
• 06:04 - Faster Amazon Shipping
• 07:24 - New Walmart Stores
• 10:26 - Etsy Gift Mode
• 11:22 - Temu Ad Blitz
• 12:33 - Amazon Phone A Friend
• 13:59 - Walmart Shop & Shelf
• 14:27 - TikTok Studios
• 15:29 - Fake Deals
• 17:13 - Follow us on TikTok
• 17:52 - New Feature Alerts