Why all the Hype about the GS Trophy?

In 2008 BMW introduced the GS Trophy, an international competition where riders from around the world take part in competing on some of the most challenging terrains in exotic locations, and they’ve since continued the competition with qualifier and final event sequels. But, why all the hype about the GS Trophy and what does it mean for adventure motorcycle culture? We talk to BMW Ambassador, Shawn Thomas to find out.

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