The UNSOLD Mindset | Redefining What we Know about 'SELLING'

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"The Unsold Mindset: Redefining What It Means to Sell" by Colin Coggins and Garrett Brown is a Kindle Edition book that challenges common misperceptions about selling and presents a counterintuitive approach to both selling and life. Here are some key details about the book:

- **Authors:** Colin Coggins and Garrett Brown
- **Format:** Kindle Edition
- **Rating:** The book has received a rating of 4.9 out of 5 stars based on 109 ratings.
- **Recognition:** It is mentioned as a Wall Street Journal bestseller and has captivated readers of authors like Adam Grant, Dan Pink, and James Clear. Described as a "life-changing book as much about life as it is about selling."

**Key Themes:**

1. **Redefining Sales:** The book challenges stereotypes associated with sales, such as the overly confident and manipulative salesperson. It suggests that the most successful salespeople are those who are self-aware, socially aware, and succeed not in spite of obstacles but because of them.

2. **Diverse Perspectives:** The authors sought out insights from a diverse range of successful individuals, including CEOs, entrepreneurs, doctors, trial lawyers, athletes, military leaders, artists, engineers, and more. Despite their differences, these individuals shared a similar approach to selling.

3. **Mindset Over Techniques:** Unlike traditional sales guides focused on techniques like building rapport, objection handling, or trial closes, "The Unsold Mindset" emphasizes a journey toward an entirely new mindset. It suggests that the greatest sellers succeed not just because of what they do but because of what they think.

4. **Self-Image:** The book promotes the idea that being a good person and a good salesperson are not mutually exclusive. It encourages readers to reconsider their self-image and challenges preconceived notions about what it means to sell.

5. **Life-Changing:** Described as a life-changing book, it aims to not only change the way readers think about selling but also reshape their perspective on life.

6. **Great on Kindle:** The book is labeled as "Great on Kindle," indicating an enhanced reading experience for Kindle users.

"The Unsold Mindset" seems to offer a fresh perspective on the concept of selling, focusing on mindset and self-awareness rather than traditional sales tactics. The authors draw on real-life stories and diverse experiences to present a compelling case for redefining what it means to sell.

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