Technology
In-App Podcast Promotion, Networking and more Audience Development with Catrin Skaperdas
2024-02-13
Uncover the unexpected secret to skyrocketing your podcast's visibility and audience expansion.
You wouldn't expect a podcast marketing expert's advice to be tied to middle school memories and the power of personal connections. But what if I told you that forming genuine partnerships with major podcast platforms and using their preferred communication methods could be the game-changer for your podcast growth?
Imagine the impact of understanding the platform partner's app priorities and utilizing social media in a way that goes beyond conventional strategies. It's all about creating a strong foundation through personal connections and innovative cross-promotion techniques. And that's just the tip of the iceberg.
Get ready to discover the strategies that will take your podcast from under the radar to the spotlight. Stay tuned for the surprising key to unlocking your podcast's full potential.
"Another thing to find a balance with is call to actions in the content. So I've had hosts who are hesitant to ask for things like ratings and reviews, but I try and help them understand that these things are important. And then we find where in the podcast content that that fits best. So finding that balance between the content and the promotion side." - Catrin Skaperdas
In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:
- Maximize Podcast Visibility and Audience Growth
- Form Strategic Alliances with Podcast Platforms
- Share Information Effectively for Optimal Results
- Achieve a Harmonious Content-Promotion Balance
- Expand Network and Forge Partnerships for Podcast Expansion
Today's special guest is Catrin Skaperdas.
Catrin Skaperdas continues our conversation and shares her journey of managing partnerships with major podcast platforms, emphasizing the importance of building strong relationships. She believes in forming genuine connections, getting to know the individuals behind the job, and maintaining detailed notes to ensure a personalized approach. Catrin's advice revolves around understanding the platform's preferred methods of communication and app priorities, ultimately tailoring the podcast's promotional activities to align with the platform's objectives. Furthermore, she emphasizes the significance of social media presence, recommending a focused approach on one platform rather than spreading too thin. Catrin's marketing techniques, such as cross-promotion campaigns and attending industry events, have been instrumental in expanding podcast networks. Catrin's insights on balancing content creation and promotional activities, alongside her innovative marketing techniques such as cross-promotion campaigns and networking at industry events, offer aspiring podcasters valuable strategies for expanding their podcast networks.
The key moments in this episode are:
00:02:08 - Building Relationships with Podcast Platforms
00:06:36 - Balancing Content Creation and Promotion
00:09:23 - Effective Social Media Strategies
00:11:41 - Innovative Marketing Techniques for Podcast Networks
00:14:02 - Leveraging Networking for Podcast Growth
00:14:44 - Partnering for Network Growth
00:15:09 - Impact of Collaborations
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