Building a Sustainable Brand

If you have a business that impacts humanity, how do you get that point across through your personal brand in a compelling way?  Today’s guest is Ken Alston, the author of Real Circularity, The Practices & Approaches to Turn Theory Into Reality.  His mission is to create or spotlight more sustainable brands that are positive on the environment and humanity, while allowing for massive growth.  In this episode, we learn how he became a well known expert and author on the topic of sustainability.

 

Episode Highlights:

01:46 Ken Alston's Journey to Sustainability

05:57 The Impact of Sustainability on Personal Brands

08:27 Understanding the Definition of Sustainability

11:22 The Importance of Sustainable Development

15:52 The Role of Bees in Sustainability

18:28 The Intersection of Business and Sustainability

20:05 Real Circularity: Turning Theory into Reality

23:31 The Future of Sustainability in Business