In episode 013 of the Kiln.RoadTrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Claire Ginn, CEO of Moonjax. Claire shares her entrepreneurial story of creating a patented baby teether, overcoming challenges like marketing struggles and copycat competitors. The hosts commend her resilience and suggest strategies for brand growth. Claire reflects on her manufacturing and patenting experiences, contemplating her focus on brand versus cost.
About Claire Ginn:
CEO and Founder of Moonjax
About Moonjax:
Moonjax provides peace of mind to both babies and parents with its range of functional and patented baby products, all thoughtfully designed by a mom.
moonjax.com
Follow Claire Ginn & Moonjax:
Linkedin: https://www.linkedin.com/in/claire-ginn-b6495b13/
Instagram: @_moonjax_
Facebook: https://www.facebook.com/moonjaxllc/
TikTok: _moonjax_
Bullets:
Timestamps:
The Kiln Road Trip (00:00:02) Introduction to the podcast and the purpose of the road trip.
Interview with Claire Ginn (00:00:54) Introduction of Claire Ginn, CEO of Moonjax, and her background and business.
Creating something from nothing (00:02:17) Discussion about the process of creating something new and innovative.
The birth of Moonjax (00:03:33) Claire Ginn's journey from pottery to creating Moonjax and the inspiration behind it.
Challenges of entrepreneurship (00:09:22) The challenges faced in marketing, selling, and growing the business.
Trademark infringement (00:16:32) The issue of another business copying Moonjax product and the impact on Claire Ginn's business.
Challenges of Product Development (00:23:47) Discussion on challenges faced in product development, overseas manufacturing, and patenting.
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