Theory Underground at The McLuhan Institute with Andrew McLuhan - on Critical Media Theory

As a part of its international book tour, Theory Underground joined Andrew McLuhan at The McLuhan Institute for an afternoon of theorizing media, exploring the McLuhan library, and talking about the work they are doing with the Critical Media Theory research cohort at Theory Underground!

About the TU Tour Crew:

David McKerracher (M.A. in critical theory and B.A. in philosophy) is the sole founder and organizer of Theory Underground, an independent philosophy lecture course platform, publishing house, and social media APP. He is the author of Waypoint and TIMENERGY: Why You Have No Time or Energy, and one of the co-editors of Underground Theory. Born in the city but raised on a homestead in the woods, McKerracher has always been an outsider looking in, trying to understand himself and the world. Loves cats, coffee, and timenergy!

Ann Snelgrove-McKerracher received a BS in Social Science (emphasis in sociology and political philosophy) from Boise State University in 2021 where she was part of a research cohort that studied the neoliberalization of higher education. At Theory Underground, she has helped develop and teach two courses: The Idea of the University and Digital Literacy and CMT (Critical Media Theory). When not doing theory or social science related research and writing, Ann can be found traveling the world with Dave, learning Spanish, cooking and baking, or participating in local theater.

Bryce Nance - A random skateboarder we picked up along the way. Just kidding! Nance is one of the most involved students at Theory Underground, a huge supporter, and our number 1 roadie. He likes to skateboard, listen to books, and study philosophy. He is a malcontent who believes study as a way of life helps him become less sucky.

About the Publications:

TIMENERGY*: Why You Have No Time or Energy: We normally don’t have any time, but when we finally do, we lack energy. On those rare occasions when we have energy outside of work, it is restless and difficult to harness towards meaningful goals. Starting from the realization that meaningful time is worthless without energy, the concept of “timenergy” points to something we all lack: large energy-infused blocks of repeatable time throughout the week. TIMENERGY: Why You Have No Time or Energy is a critique of our job-centric society and the schooling system that assumes we are nothing more than workers, professionals, or managers. This book challenges all political representatives, professors, and media figures to think deeper about the daily lives and needs of working people.

Underground Theory: A collection of timely and cutting edge essays by working class nobodies who are just trying to think, plus some big-named renegade academics who see the value in McKerracher’s timenergy theory, Mikey (of The Dangerous Maybe blog)’s working class education work, or the general idea of radical grass roots experiments that have institutional support.

THEORY UNDERGROUND IS A critical media theory and alternative adult education experiment founded, organized, and run by David McKerracher. So what is TU? Theory Underground is a lecture course-centered social media and publishing site/APP with ongoing lecture courses, seminars, and research cohorts. Get involved by downloading the app off either the IoS or Android stores, or sign up through the website at https://theory-underground.com! Consider taking a course, or purchase TU books at https://theory-underground.com/store