IAM2026 - CEO Transforms the Sexual Health Industry By Understanding His customers

In this episode, we have Jeff Abraham, CEO of Absorption Pharmaceuticals.

Jeff shares his journey from dreaming about being a businessman to becoming the CEO of his own successful company.

He talks about the importance of understanding his customers, their needs, and their hindrances in order to offer better solutions, in his case, products to enhance personal intimacy.

He emphasizes the value of active listening, communication, ethical behavior, and hard work. Jeff points out his company's growth from a 100K annual turnover to millions, attributing this to his unique approach to product representation, relationship building with the medical community, and focusing on customer feedback.

He illustrates how these principles helped him reposition his product, making the business thrive.

Website: www.promescent.com

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