Technology
An "All-in-One System" sounds like a dream come true for brokers. And we get it, on first glance there is so much to like about this concept. However, on a deeper dive, it might not be the best choice for their business. Here's why:
- Doing Too Much: If a contractor tried to do a full renovation with a single tool, they wouldn't do any of them part really well, right? That's the same with an all-in-one system. It's a jack of all trades, but a master of none.
- Difficult to Modernize: If a new tool comes out that makes your business more efficient, you'd want to use it, right? With an all-in-one system, adopting these new tools means changing your whole business.
- No Flexibility: Picture the contractor again. If the "hammer" within the single tool breaks, they're in trouble. With separate tools, they can just swap out what they need and keep going.
To be sure, the US is always a good gut check since they're 2-5 years ahead of us in technology. The reality is that they're more fragmented, not less.
So, instead of going all-in-one, it's could be better to use many specialized tools. To make your "toolkit" successful, make sure each tool integrates AND you have clear instructions for you and your team.
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