Your Personal Brand's #1 Job

Personal branding has been the rage the last few years, but in our opinion, few people truly understand the significance of it. Yes, telling your story, showcasing your differentiation and having a consistent and recognizable presence are just a few of the things a great personal brand can do.  But what’s the NUMBER ONE job of a personal brand?  We unveil it in this episode, and explain exactly how it can make a tremendous difference in the number of opportunities that come your way. 

 

Episode Highlights: 

01:23 The Journey to Understanding Personal Branding

02:26 The Importance of Branding in Business

02:58 The Number One Job of a Personal Brand

05:02 The Power of Perception in Branding

05:48 The Role of Branding in Sales

06:35 The Challenge of Getting to the Table

08:58 The Future of Branding: AI and Branding