Episode 24 – Raise a glass to innovative user acquisition strategies – Andrew Allison – CEO of Libation Labs
Andrew Allison is the CEO of Libation Labs, a company focusing on user acquisition within the wine industry through their app called Cuvée. His background is a blend of wine heritage and a robust startup and digital advertising career.
In this episode, we discuss:
Chapters:
(0:00:05) Introduction to the podcast and guest Andrew Allison
(0:00:48) Andrew's background and experience
(0:01:18) Explanation of W set, too and its significance in the wine industry
(0:02:54) Discussion about bar-hopping app and its acquisition by Young's
(0:04:15) Andrew Allison's experience at Vungle and the growth of the company
(0:06:05) Lessons for scaling a B2B company and the importance of focusing on the end user
(0:08:56) Andrew Allison's role in M&A scouting for Deca Games
(0:10:43) Introduction to Libation Labs and its purpose in the market
(0:11:37) Overview of Libation Labs and its future goals
(0:11:37) Introduction to Libation Labs and Cuvée app
(0:12:39) Business model and user acquisition for wineries
(0:14:05) Challenges in the wine industry and need for Libation Labs
(0:15:44) Fragmented nature of wine tours and need for itinerary planning
(0:18:10) Buying a hot air balloon business to acquire customers
(0:19:18) Thinking outside the box for customer acquisition
(0:20:36) Benefits of acquiring a hot air balloon business
(0:21:53) Using the hot air balloon business to drive users to the app
(0:22:32) Results and success of the hot air balloon acquisition
(0:23:14) Similar audience between hot air balloon riders and wine tasters
(0:23:41) The potential for expanding a hot air balloon ride business into other experiences
(0:24:54) Importance of pre-qualifying consumers in a post iOS 14 environment
(0:26:09) The need to focus on intuitive fundamentals of online and offline on-ramping
(0:27:25) Marketers should consider the consumer's story and narrative
(0:28:58) The importance of talking to customers and understanding their motivations
(0:29:37) Recommendation for the book "Growth Levers" by Matt Lerner
(0:31:55) The importance of conducting customer interviews properly
(0:32:59) Avoiding feature-focused discussions in growth marketing
(0:33:47) The importance of a clear narrative and belief in the founders when securing funding
(0:35:16) Tailoring fundraising approach to the individual investor
(0:36:05) Andrew Allison's ambitions for Libation Labs
(0:36:36) Fundraising is a full-time job
(0:37:45) Conclusion and thanks for tuning in.
Read the transcript
Create your
podcast in
minutes
It is Free