The Daily: How Building Creatives is Changing; Marketers' 2024 GenAI Priorities; and Goodbye Cookies, Hello *Blank* | Feb 27, 2024

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-daily-how-building-creatives-changing-marketers-2024-genai-priorities-goodbye-cookies

 

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This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.