Purging dead inventory and other retail advice with Mr. Jonathan

Coming to you from the JRE Tobacco Aladino Mobile Studios, Nick is joined by Mr. Jonathan of Two Guys Smoke Shop and the Cigar Authority. They continue the discussion from the previous episode about things smaller shops can do to differentiate themselves from the Big Box cigar shops, specifically how to deal with dead inventory and to recapture at least some revenue from cigars that aren't moving. 

We also get into some in depth discussion about what we've been entertained by lately in the Villiger Cigars Entertainment Report and we name off Three Cigars We've Smoked and Enjoyed This Week.

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