Marc My Words--Shannon Houchin: Chief Roadie at Roadside Republic

Shannon Houchin, Chief Roadie at Roadside Republic has taken what might seem like an outdated idea for self employment and has turned it into a profitable business venture. Not only did selling peaches turn out to be a smart decision for Shannon and her son, it also became an opportunity to combine old methods of making money with many of today's modern tools for building her brand and reach new audiences in the process. Although her son runs the operations side of the peach stand business they started years ago, Shannon is still very much involved in building their business by helping others to learn the art of starting their own roadside fruit stand business. Marc and Shannon discuss her journey to entrepreneurship, the influence of growing up with a parent who was also an entrepreneur, and how others can achieve the same type of success.