Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy.
– Enter the mighty downsell offer.--
In this episode, we discuss the concept of downselling as a strategy to offer a more affordable solution to potential customers who may not be ready for your premium offer.
We’ll talk about how to identify the individuals who are ready for a downsell offerv(Hint: it’s not everyone!). We’ll also discuss the right time to offer a downsell so you can capitalize on the interest and engagement of your audience and “strike while the iron is hot.”
This strategic approach can help you convert warm leads into paying customers and boost your sales while also providing your ideal client with an entry-level opportunity to work with you when they aren’t quite ready for your premium offer.
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EP 42: Live Launch Essentials: Copy You Can't Afford to Forget
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