Poock’s Post Segment of Episode 8 of “The Ask the Law Firm Seller Show” The Importance to Senior Attorneys of the Vanishing Rainmaker

Episode 8 of the Ask the Law Firm Seller Show includes 2 segments. In Segment 2, host, Jeremy E. Poock, Esq., presents the following “Poock’s Post:” The Importance to Senior Attorneys of the Vanishing Rainmaker.

 

As Poock states, “The age of the Rainmaker is actually vanishing.”

 

As Poock explains, “Post-2020, we're often saying that Uncle Google has become America's greatest referral source, or really, to say it differently, Uncle Google has become the collective Rainmaker for law firms because clients today are not so much seeking out the card, the business cards of lawyers who they want to hire. They're going straight to Google, and they are searching for lawyers on Google without the need for that Rainmaker attorney to be handing the card to that would-be client.”

 

Poock also shares the following: “What we are seeing in the marketplace is that for those Senior Attorney led firms that are not adopting Multi-Channel Digital Marketing and attracting clients digitally to their law firms, that their Books of Business are not replenishing as much as they did in yester-year.

 

And, that means that they are generating less clients, and also, their Referral Sources, who are typically similarly aged as Senior Attorneys, well, their Referral Sources are retiring, and those retiring Referral Sources, unfortunately, aren't sending business to them as they did in yester-year, which means that their Books of Business, that is, Senior Attorneys, what we're seeing in the mid-2020s is their Books of Business are just not replenishing as much as they did in yester-year.”