Crafting Authenticity: The Key to Podcast Longevity with Bethany Hawkins Pt. 1/3

In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.  

We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.

"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup

Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.

Here are the main takeaways of today's episode:

• Mastering the Art of Growing Your Podcast Audience

• Launching a Successful Podcast Service Business

• Empowering Black-Owned Podcast Businesses with Effective Strategies

• Crafting Engaging Podcast Content to Captivate Your Audience

• Harnessing the Power of SEO for Explosive Podcast Growth

The key moments in this episode are:

00:01:00 - Bethany's Journey to Podcasting

00:07:44 - Overcoming Initial Podcasting Challenges

00:13:07 - Keeping the Audience Engaged

00:14:36 - Leveraging Taylor Swift and Travis Kelsey News

00:15:06 - Keyword Utilization and SEO

00:15:22 - Gaining Traction and Building Audience

00:15:39 - Closing Remarks and Contact Information

Resources:

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Connect with Bethany and Crackers in Soup:

Facebook: https://www.facebook.com/bcrackersinsoup

Instagram: https://www.instagram.com/bcrackersinsoup/ 

LinkedIn: https://www.linkedin.com/in/crackersinsoup/ 

Tik Tok: https://www.tiktok.com/@crackers_in_soup

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