Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Aasim, CEO and Founder of Amenities Health, a patient engagement platform that has raised $10 Million in funding.
Most interesting points from our conversation:
- Healthcare as a Foregone Conclusion: Aasim was virtually born into healthcare with two doctor parents but found his true passion at the intersection of healthcare, policy, and technology.
- A Unique Path to Tech: Unlike many in tech, Aasim’s journey included a detour through med school, a master’s in public administration, and a stint in public policy, highlighting a non-traditional path to becoming a tech CEO.
- Policy Meets Product: His work at Baylor, Scott & White Health as the lead of innovation rekindled his passion for making macro-level impacts through technology and product innovation within healthcare.
- The Problem with Healthcare Engagement: Aasim observed a significant gap in how health systems manage patient engagement, particularly in making healthcare experiences as customer-centric as businesses like Amazon have done with retail.
- Vision for Amenities Health: The aim is to transform patient engagement by treating every patient like a concierge client, significantly improving the healthcare experience.
- The Challenge of Building Loyalty in Healthcare: Aasim is tackling the lack of true patient loyalty in healthcare by introducing a membership model aimed at ensuring no surprise billing, satisfaction guarantees, and transparent pricing.