Ethical and Legal Challenges of the Modern PR Pro

That Solo Life: Episode 246 Ethical and Legal Challenges of the Modern PR Pro with Special Guest, Cayce Myers

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In this Episode

"That Solo Life" podcast hosts  Karen Swim, APR and Michelle Kane sit down with Cayce Myers, Ph.D., LL.M., J.D., APR,  an experienced public relations professional and author. In this episode, Myers discusses his latest book, "The Rules of Public Relations, Legal and Ethical Issues and Contemporary Practice," which tackles the intersection of public relations, law, and ethics.

Myers emphasizes the importance of understanding the legal implications of PR crises and the need for transparency when using artificial intelligence (AI) in PR. He stresses that PR professionals have a responsibility to navigate the challenges of disinformation and misinformation during election years. Brands are advised to align their communication strategies with their mission, vision, and values.

Throughout the episode, Myers draws from his extensive experience in the field to offer valuable insights into the ever-changing landscape of PR. 

Whether you're a seasoned PR professional or just starting out in the industry, this episode is packed with practical advice and thought-provoking conversations about the legal and ethical challenges surrounding public relations. Don’t miss out on this fascinating discussion!

Cayce Myers, Ph.D., LL.M., J.D., APR

Cayce Myers is a professor of public relations and director of graduate studies at the School of Communication at Virginia, where he researches and teaches about the legal, regulatory, and ethical aspects of public relations. As a lawyer who also holds a Ph.D. in mass communication, Myers has authored five books and sixty publications including peer-reviewed articles, book chapters, law review articles, and trade press pieces, covering topics such as public relations history, strategy, political campaigns, and related laws and policies. His newest publication, "The Rules of Public Relations," delves into the current laws and ethical challenges in the field of PR practice. The release is scheduled for this July.

Episode Highlights:

• [01:58] Risk and reputation. Lawyers and communicators view crises through a different lens, but do not have to be in opposition. 
• [06:37] Oh my AI. The murkiness of AI and what PR pros need to navigate this new technology.
• [11:27] I’ll just wait it out. PR Pros are reluctant to use AI, fearing it could create issues.
• [14:29] Embracing the future. The bright future of PR and what companies need to know when they hire younger workers.
• [18:56] The politics of it all. Elections, elections all over the globe and the impact on PR pros in 2024.

Resources:

• The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (Publisher) (Use RLFANDF25 to save 25% off print book )
• The Rules of Public Relations: Legal and Ethical Issues in Contemporary Practice (Amazon)

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Say Thanks to Cayce Myers! 

If you liked this episode with Cayce Myers, please say thanks on LinkedIn and follow his author page on Amazon.

Listen to the episode on our website, Apple Podcasts, Spotify, Amazon Music, or on your favorite podcast platform. You can watch the interview on YouTube here.