068: ”I Know How To,” Doesn’t Scale With Steve Marcinuk

Welcome to another episode of the Marketing Umbrella Podcast. In this episode, engage in a great conversation with Steve Marcinuk, an AI Entrepreneur and co-founder/Head of Operations at Intelligent Relations. With three successful ventures and one notable exit to his credit, Steve brings vast experience to the table. 

Having broken free from the post-Ivy grind, he pursued a different dream in South America, embarking on a  journey that seamlessly blends AI, PR and marketing. Steve also shared about credibility and traction in media pitching, the strategic use of AI in marketing agencies, and the future potential of generative AI. 

Dive deep into the cutting-edge world of AI-driven marketing with Steve Marcinuk on the Marketing Umbrella Podcast!

Some key highlights include:

• The adoption of AI in marketing requires a hacker's mindset and experimentation to identify effective workflows and strategies.

• AI-generated content is on the rise, but it is not perfect and may contain errors.

• Building efficient systems and processes is crucial for agency success, allowing tasks like sales outreach to be streamlined through AI.

Closing Thought:  “ AI's impact in marketing will continue to grow, and understanding its current state empowers agency owners to leverage it effectively in their space.”

To Connect with Steve:

• Linkedin - https://www.linkedin.com/in/stephenmarcinuk 

• Website - https://intelligentrelations.com 

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com