Maximizing Your Email Marketing Funnel
This episode gets into how to diversify your organic content marketing strategy to grow your coaching business's email list. It begins by revisiting episode 64 on planning your opt-in freebie before moving on to actionable steps for creating a repeatable email marketing funnel process. The discussion highlights the importance of understanding the goal of organic content marketing, addresses the common question of whether email marketing is still effective, and emphasizes providing value and connection through emails. The episode guides listeners through defining email marketing funnel goals, finding content for freebies, mapping out the funnel, creating email sequences, and promoting the opt-in offer. It stresses the importance of setting SMART goals, repurposing existing content, deciding on email sequence specifics like frequency and number of emails, and tracking metrics for continuous improvement. The episode aims to equip listeners with strategies to enhance their email marketing efforts, ultimately leading to business growth.
00:00 Kickstarting Your Email Marketing Funnel 00:42 Understanding the Purpose of Organic Content Marketing 01:19 Debunking Email Marketing Myths 03:04 Crafting Your Email Marketing Strategy 04:14 Selecting and Repurposing Content for Your Funnel 06:53 Mapping Out Your Email Marketing Funnel 11:05 Creating and Setting Up Your Email Sequences 13:00 Promoting Your Email Funnel and Tracking Success 14:51 Wrapping Up and Next Steps
LINKS:
Link to Episode 64 | The Simple Process of Planning and Brainstorming Your Opt-In Freebie: https://podcasts.apple.com/us/podcast/content-systems-for-growth-project-management-software/id1680728514?i=1000651290479
Link to Episode 64 blog post: https://misstask.com/planning-and-brainstorming-your-opt-in/
Link to the blog post for this episode: https://misstask.com/email-marketing-funnel/
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