Navigating the Intersection: Human Touch in a Digital Era

Marcia Le Roux, Business Relations and Marketing Manager for Africa at SSP, discusses the evolving relationship between technology and human touch in the insurance industry.

 

She emphasizes the importance of maintaining empathy and communication despite the increasing digitalization of processes. Marcia highlights the need for a balance between technological advancements and personalized customer experiences, stressing that the human element remains essential in sensitive situations.

 

Marcia sheds light on strategies for bridging the gap between technology-driven efficiency and the human connection necessary for fostering trust and satisfaction among customers.