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The Money Marketing Podcast

News:Business News

Weekend Essay: How important is ‘passing trade’?

2024-05-10

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In her Weekend Essay, Amanda Newman Smith shares a heartwarming anecdote from a local market visit, prompting reflections on customer relationships in businesses. She discusses the balance between transactional advice and long-term engagement in the financial sector, advocating for a nuanced approach that values all client interactions. Amanda highlights the evolving dynamics of customer engagement and the challenges faced by businesses in maintaining service quality amidst commercial pressures. Listen now: