I love to tell stories. Not only because they’re fun, but because they’re great for business. That’s why I was excited to sit down with master storyteller, David Hutchins a few years ago. If you missed the conversation back then, here's you chance to learn more about storytelling.
The Power of Stories: Stories create connection and belief, which leads to better outcomes in business.
Selecting the Right Stories: Choosing the right stories by strategically identifying the types of stories that align with a business's goals drive engagement and shape the organization's culture.
"Us at Our Best" Stories: These stories illustrate what it looks like when a business is delivering top-notch value and excellence.
Intentional Storytelling: Hutchens stresses that storytelling should be intentional and methodical, crafting stories purposefully to achieve their desired results.
Repetition and Consistency: The more often people hear the stories, the more likely that people will engage with the business's vision and goals.
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