Thug Kitchen launched its wildly popular website to inspire people to eat more vegetables and adopt a healthier lifestyle. Beloved by Gwyneth Paltrow ("This might be my favorite thing ever") and boasting over half a million Facebook fans, Thug Kitchen aims to show everyone how to take charge of their plates and cook real food. While many blogs and cookbooks preach about eating more kale, the anti-inflammatory benefits of ginger, and the virtues of microgreens and nettles, they often come off as dull or pretentious—and many people can't afford the hype. Thug Kitchen keeps it real.
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